Agribusiness & Future Food Trends

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Whether you’re a professional or an entrepreneur, it is important to understand key trends in the industry.

These trends are mostly driven by consumer behavioural changes. Recent technological advancements are either driving or supporting these trends.

In the past, largely big food businesses decided what we should eat. This is largely driven by extensive marketing efforts by food companies.

But their sales are declining consistently suggesting that their strategy no longer seems to be working.

So why is it not working or what really is working? You will figure it out by the end of this course.

Under this theme of Agribusiness and Future Food trends, we have integrating various excerpts from lectures delivered by Dr. David Hughes who is fondly known as Dr. Food.

His insights will definitely help you to apply them for the specific context of your business. This course specifically covers:

  • General food and agribusiness challenges over the past period
  • How consumers and technology driving the business model changes within the food and agribusiness value chain
  • What do these trends mean for Startups, Big Food, and other stakeholders?
  • Why and how the agribusiness industry is adopting sustainability in their business practices
  • Simple steps for business research


Dr. David Hughes is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends.

David has lived and worked in Europe, North America, the Caribbean, Africa and South East Asia and has extensive experience as an international advisory board member with food companies and financial service organisations on three continents.

For 20 years, he was a Non-Executive Director of Berry Gardens Ltd – a U.K. farmer-owned berry fruit business (£230 million turnover in 2015).

With his American business partner, David established, grew and sold a branded fresh produce business which served supermarkets in the USA.

Around the globe, he works with food and beverage supply chain companies – including farm input, growers, manufacturers and ingredient companies, retailers and food service firms – to assist them in management training, strategy and Board level decision-making.

David’s views are frequently sought by TV, radio and the printed press.


Every effort has been made to ensure the relevance of the course and its factual correctness. However, the world of food & agriculture is vast and complex. Please take time to research your local context, restrictions and regulations before you apply any learning from Digital School of Food and Agriculture.